Art Direction and Set Design
Omni Channel Assets
Designed and art directed sets that are used across multiple channels including broadcast, social media, email, and onsite to promote consistent brand messaging.
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Nora Mattress Campaign
Art directed evolution of Nora mattress campaigns positioning the brand as a relatable option for all lifestyle needs.
Style Director and Studio Coordinator for Joss and Main
Built and ran Joss and Main's first ever in house photo studio. Partnered with buyers, photographers, and managers to select product and design sets that would build visual brand consistency for the third party distributor. Art directed all photoshoots to ensure the established brand was coming through while supporting the identity of the individual vendors.
Wayfair Brand Evolution
Continued to evolve the Wayfair brand over the years ensuring they were positioned as being inclusive of all lifestyles and budgets. Through product selection and propping, the goal was to meet customers where they are in their lives by showing them a realistic representation of themselves within the advertising assets.
Brand Evolution
Continued to evolve the Wayfair brand over the years ensuring they were positioned as being inclusive of all lifestyles and budgets. Through product selection and propping, the goal was to meet customers where they are in their lives by showing them a realistic representation of themselves within the advertising assets.
Brand Evolution
Continued to evolve the Wayfair brand over the years ensuring they were positioned as being inclusive of all lifestyles and budgets. Through product selection and propping, the goal was to meet customers where they are in their lives by showing them a realistic representation of themselves within the advertising assets.